ASDA initiatives benefit British farming

Over the past three years, ASDA has implemented several supply chain schemes to support its farmer suppliers and put some money back into their pockets. Collectively, they have already benefited the farming community to the tune of £19.9 million.

Many have been spearheaded by ASDA senior red meat buyer Jim Viggars. The schemes are as follows:

o BeefLink, the first scheme, developed in conjunction with ASDA’s long-term partners Anglo Beef Processors (ABP).

o CalfLink, an initiative that allows unwanted dairy bull calves to be accommodated into the ASDA standard beef range, therefore eliminating the need for unnecessary culling. This has created a connection between ASDA’s DairyLink and BeefLink farmers giving dairy farmers the option to rear bull calves themselves or sell them on to a BeefLink supplier.

o LambLink , farmers are offered free transport and free collection as well as prompt payment for their lambs.

o PorkLink, the newest supply chain initiative.

ASDA farmer suppliers also benefit from discounts on a range of products.

Mr Viggars comments: "All the supply chain initiatives were devised to support sustainability in British farming and improve animal welfare. They are unlikely to make a fortune for farmers but at least can go some way to help improve their bottom line. The Link schemes are still evolving and ASDA is committed to continuing to support its British farmer suppliers."

ASDA recently beat Marks & Spencer, The Co-operative, Sainsbury’s and Tesco to take the coveted Head Office Initiative award at the Supermeat and Fish Awards for the various supply chain initiatives it has created. Mr Viggars also won Personality of the Year at the awards.