Avian Influenza shouldn't stop farm-fresh turkeys at Christmas

The recent hype surrounding Bird Flu should not put the public off ordering farm-fresh turkeys for Christmas this year, the NFU said today.

Farmers across the country have been rearing turkeys for Christmas since July are poised and ready for the influx of orders set to be made for their traditionally reared birds over the festive season.

NFU Poultry Board Chairman, Charles Bourns, said: "Traditionally reared farm-fresh turkeys are a favourite of British consumers at Christmas time and the public should be assured that UK turkeys, and other poultry products, are perfectly safe to eat. Both the World Health Organisation and the UK Food Standards Agency have categorically stated that poultry and its derivatives are safe for the consumer.

"A farm-fresh turkey, bought from a local farmer or sourced from your local butcher, is a gastronomic delight. I urge all those wanting these sought after turkeys, which are wonderfully presented, to seek out their preferred choice and order early as we expect demand to be as strong as ever this year."

The NFU will be launching a website this month to coincide with the Christmas period that will help consumers source the type of turkey they require.