China-Meat company expands operations.

Zhongpin Inc.the leading meat processor in China, is undergoing massive expansion plans and will increase meat production by 114% in 2009..

The new premises being built in the Henan Privince, at Changge City, will be the largest meat processing complex in the country.

The capacity will be in access of 1,200 tons of processed meat per week.

Xianfu Zhu, the CEO of Zhongpin, said in a press conference in November, "Zhongpin prepared meat products have enjoyed heightened brand awareness among customers due to their superior taste and quality. We believe the additional production capacity will increase the contribution of prepared meat products including a variety of sausages and hams. These products also have a higher gross profit margin".

The company specializes in pork products, which it distributes throughout 24 provinces, in 2,960 retail outlets.

The company’s plant is European Union approved, they export to Russia, Hong Kong, Japan and South Korea.

For more information on Zhongpin www.zpfood.com