CHINA.
READY FOR SPAM.
Hormel is planning to launch Spam into the market of China, after extensive market research into the viability of the market.
The Chinese love of pork and the convenience of just opening a can and extensive tasting rounds with the Chinese people, it was concluded after; " We did comparisons to similar products on the market in terms of flavor and texture. We found that people thought that Spam was pretty modern compared with local brands" according to the Product Manager for China Milanoj Chen.
The launch will be accompanied by a blaze of advertising on television and in the print media, in the next few days.
