China-Tyson Foods.

CHINA.

TYSON FOODS

American beef and pork giant Tyson Foods, are now involved in three joint ventures in China, they have now embarked on a fourth enterprise in the poultry industry, to open later in the year.

Tyson have taken over 60% 0f Shandong based company, Xinchang Group.

Tyson’s have operated in China for the last 15 years and know the market well, according to James Rice, head of the joint ventures on Tyson’s behalf.

Rice said "the Chinese still have a preference for meat that is so fresh it was moments ago walking around, the government has now cracked down on these wet markets".

Tyson’s open a new factory in this year, in the Jiangsu province, that will specialize in fresh meat and vacuum packed chicken with a long shelf life.

The new product will be a first for the Chinese market, they hope to find a happy medium, between frozen imported product and the wet markets, where shoppers select the live animal and have it slaughtered and plucked.

The advantage of fresh meat, with a long shelf life benefits retailers and shoppers alike.