Coronavirus: Morrisons sells steaks for half price to help farmers

Morrisons are to sell restaurant quality steaks for half price from today as demand from restaurants has collapsed due to the Covid-19 crisis.

All of the supermarket’s fillet, sirloin, ribeye and rump steak prices will be slashed for the retailer's new Steak & BBQ Bar.

An 8oz fillet - normally costing £7.04 - will cost just £3.52. A typical fillet restaurant fillet steak costs more than £20.

The opening of the bars aim to help struggling British beef farmers find a home for their produce.

Demand from restaurants for steaks and seafood has collapsed as a third of food sales normally go to the catering and restaurant trade. Producers therefore have a significant surplus to sell.

David Potts, chief executive of Morrisons, said: “We are playing our full part in feeding the nation and providing a home for some of the top-quality meat and seafood that our country produces.

"The opening of these bars will provide restaurant food at knock-out prices."

Additionally, the supermarket chain is offering a 5% discount on shopping until 12 July for its 2,700 farmer suppliers.

Eligible farmers include livestock suppliers supplying lamb, beef and pork into Morrisons; egg farmers supplying the retailer directly; dairy farmers with a Morrisons contract and fruit & veg growers supplying directly.