As you are rocking around the Christmas tree this year, enjoying a glass of mulled wine and a hot mince pie in front of a roaring fire, spare a thought for those working outside under the starry skies, says Ecover, who this yuletide are offering shepherds in the UK free laundry products to make sure their socks (and any other laundry) are washed this Christmas.
Emma Bennetts, Brand Manager at Ecover, explains: "As the UK braces itself for more snow, which, by the way, is expected to lay round about, deep and crisp and even, we wanted to provide shepherds of the UK with an early Christmas present. We hope that by stocking shepherd’s cleaning cupboards with Ecover’s new laundry products that we can help them keep their socks brilliantly clean, while also respecting the land they work on, and where their flocks graze, all at the same time.
"Our Christmas message; not just to shepherds, but carpenters, kings, angels, donkeys and inn keepers the world over, is have a happy eco Christmas, lower temperature washes on earth, and clean clothes to all men (women and children)!"
Ecover uses sustainable plant-based and mineral ingredients (gold, myrrh and frankincense not included), that deliver fantastic cleaning results allowing you to maintain a clear conscience whilst keeping your favourite Christmas outfit and all your special-occasion table and bed-linen beautifully clean.
The Bio and Non-Bio Powders have a new, sparkling, better-than-ever formula; and the Fabric Softeners and Concentrated Laundry Liquids have been given a new fresh, contemporary look in order to care for your clothes and your skin and even for that festive jumper you only wear once a year.
What’s more, with prices starting at just £1.79, the new Ecover range won’t break the bank, meaning more money to spend on you and your family this Christmas, so there really is no excuse not to put a little green into your festive wash.
Now Concentrate
As part of the product development for the new laundry range, Ecover’s Non-Bio and Bio Powders also have a new concentrated formula. This means less powder per box, a smaller box size (now 750g), and less packaging. The cost per load is reduced by a whopping 25 per cent, meaning fantastic savings for everyone at a costly time of year.
A lot of bottle that won’t leave you with a hangover…
Under the Sun and Amongst the Flowers - Ecover’s two gorgeous Fabric Softeners - have been re-launched in 750ml bottles, bringing the product in line with the market average size.
Pearlescent presents…
The Concentrated Laundry Liquids, developed towards the end of 2009, will now be dressed head-to-foot in new pearlescent bottles. Ecover’s powerful concentrates mean you can tackle your dirty laundry (even on red wine, turkey gravy, and cranberry sauce) with an even cleaner conscience
Ecover has also gone beyond its current high eco-credentials by gaining the Vinçotte Environment validation for its model of ecological and sustainable criteria used for product development. This gives consumers real reassurance that Ecover products are manufactured to minimise their environmental impact as much as possible - throughout their entire life-cycle.
