English flavour woos the French

STUDENTS at the Theodore Monod Catering College near Paris were shown the superior quality of English beef and lamb during their "taste fortnight" event.

Advertising material from the English Beef and Lamb Executive (EBLEX) was used by the students and a lunch of beef ribs was served during the event.

A SERIES of in-store lamb tasting sessions has been launched at Auchan supermarkets in the Paris area. The tastings are part of the EBLEX "St George Lamb" promotion which is being rolled out across the country.

LAMB chops flew off the shelves at top Paris food store La Grande Epicerie de Paris during a promotion for St George lamb in October.

Sales of English lamb were reported to be well above normal during the EBLEX promotion.