UK farmers are looking at more radical retail options in an effort to beat the dairy crisis according to Farmdrop, which has seen a 700 per cent increase in farmers registering to sell their milk direct to consumers.
Farmdrop, the online marketplace that lets people buy fresh food from local producers, passes dairy farmers 80 per cent of the retail cost of milk compared to an average 50 per cent they currently receive from supermarkets.
The London-based start-up was founded by ex-Morgan Stanley stockbroker, Ben Pugh, and food industry specialist, Ben Patten, with a mission to fix the food supply chain by removing unnecessary middlemen to give consumers better quality, fresher food and producers a fairer financial deal. The company, which currently serves a London audience, has seen a 422 per cent increase in people buying milk direct from local farmers.
Ben Pugh from Farmdrop comments: "The on-going milk crisis has shown just how broken the current food supply chain is for both producers and consumers. There¹s been huge technological innovation in industries like entertainment, travel and finance and it is now time for the internet to help completely re-engineer the food industry. We know that 70 per cent of people want to buy local and support local producers, and we've found a way to serve that need, remove unnecessary middlemen and give people
better quality food and farmers a better financial deal and reduce waste. The popularity of the concept suggests that a revolution is underway, and we¹re confident that the revolution will be delicious for everyone."
