Farmers and the wider public are using the whole of February to celebrate all things dairy and the work that goes behind the humble glass of milk.
The initiative launched on on 1 February and sees the hashtag #Februdairy as the main focal point across social media platforms.
Farmers and the public have been sharing tweets, Instagram photos and Facebook posts using to promote dairy to a wider audience.
Yorkshire farmer Victoria Hudson said the month is exciting because it gives British farmers the chance to showcase dairy.
Welcome everyone to #Februdairy ??????
— Victoria Hudson (@vet_vickyhudson) February 1, 2020
An exciting month showcasing dairy from around the world & sibling industries incl beef from dairy, dairy small ruminants, dairy foods, fabulous dairy people, tech & umpteen calf photos?? pic.twitter.com/o1aeYf98hE
Dairy farmer Tracy Hodgson used the hashtag to explain how her family have been producing milk for generations.
3 generations in milking. Got to keep the fresh blood in farming. #February2020 #Februdairy #februdairy2020 pic.twitter.com/psp76GYv03
— Tracy Hodgson (@tracyhodge_90) February 1, 2020
Meanwhile, plenty of posts have highlighted how the nation often wakes up to dairy - be it a cup of tea, a glass of milk or fresh British yogurt.
Great way to start #Februdairy diolch team dairy ????????????????#fresh #buylocal pic.twitter.com/qo38lyQ3yS
— Dan Lydiate (@dan_lydiate) February 1, 2020
A fab start to the day (and week) thanks to UK dairy farmers; yum! #Februdairy pic.twitter.com/oGXfLggcPI
— Sam Gayton (@SamGayton) February 3, 2020
It's #Februdairy! Whether it's in a glass, cup of tea or bowl of cereal, milk remains a firm household favourite! Lets thank and support all the dairy farmers who make this possible ????? pic.twitter.com/5S6ydX2Nxz
— Devenish (@DevenishNutri) February 1, 2020
I love having @lifeway_kefir kefir or yogurt in the morning for breakfast. It’s a great source of protein & has healthy probiotics. ????#kefir #yogurt #healthybreakfast #februdairy pic.twitter.com/5xlOYwRAv6
— Joyce L. Moore (@themuseinhort) February 3, 2020
Farmer Jim Breary gathered a lot of attention when he congratulated retailer Aldi for including nutritional information on its milk cartons.
Excellent promo from @AldiUK ???????? #Februdairy pic.twitter.com/0BF9LU4IJo
— Jim Beary (@FarmerBeary) February 1, 2020
The brainchild behind the initiative, livestock sustainability consultant Dr Jude Capper, said those who choose to consume dairy should be entitled to celebrate.
This is one of the best #Februdairy tweets that I’ve seen. Don’t want to consume #dairy? Fair play, that’s your choice. I’m not going to tell you that you’re wrong or that you should, just because I choose to. Do want to enjoy dairy? Yay, let’s celebrate! ?? ?? ?? ?? ?? ?? ?? ?? https://t.co/GqJAjMkUQd
— Dr Jude Capper ?????? (@Bovidiva) February 2, 2020
