Horse of the Year Show (HOYS), the world’s most famous horse show, is delighted to announce that John Deere has been appointed as the official tractor supplier.
Built on a 173 year heritage with their UK base in Langar, Nottinghamshire, John Deere’s worldwide business covers agriculture, turf, construction and forestry, and includes Europe’s biggest single-brand range of groundscare equipment. In addition to tractors, this includes cylinder & rotary mowers, domestic & commercial lawnmowers, lawn tractors & scarifiers, front loaders, aerators, sprayers & spreaders, arena rakes, materials collection systems, Gator utility vehicles and irrigation products. These are backed by a nationwide network of specialist servicing dealers and flexible finance programmes from John Deere Credit.
Grandstand Media Ltd’s Managing Director, Helena Pettit commented: "Grandstand are delighted to welcome John Deere as the new official tractor supplier for HOYS. The show will provide a great platform to increase brand awareness and also allows people to see the products in action."
Henry Bredin, John Deere’s product marketing manager, continued: "We are delighted to be able to support Horse of the Year Show in this way. John Deere’s commitment to the equestrian community has historic roots in the use of horses that pulled the company’s first ploughs and farm implements in the 19th century. Today we manufacture a range of quality machines for the equestrian market, sold through specialist dealers, and this new agreement underlines our increasing partnership with this sector of the industry. It also matches perfectly with Deere & Company’s official equipment sponsorship of the 2010 Alltech FEI World Equestrian Games in Lexington, Kentucky."
The 2010 Horse of the Year Show (HOYS) promises to be another exceptional event not to be missed! It will host the finals of the most highly regarded showing and show jumping championships, alongside an exciting line-up of equestrian entertainment including Frederic Pignon, the Knights of Middle England presented by Equimax & Eraquell, NFU Countryside Pony Club Mounted Games for the Prince Philip Cup, Osborne Refrigerators Scurry Racing, Dressage on Friday and Sunday and the infamous HOYS Retail Village featuring hundreds of trade stands!
