McDonald’s ongoing commitment to Welsh Agricultural

For the fourth consecutive year, McDonald’s will be exhibiting at the Royal Welsh Show where the new interactive stand will focus heavily on provenance and quality of ingredients.

For some time now, provenance and quality has been of utmost importance to McDonald’s and significant investment has seen improvements to the quality of the ingredients at the heart of the menu’s most popular meals. This is why McDonald’s is encouraging visitors to the stand to find out more about McDonald’s supply chains and learn that McDonald’s only uses organic, semi-skimmed milk from British farms in its coffees, teas, porridges and Happy Meal milk bottles.

In addition to McDonald’s investment in the quality of its produce, customers too are placing greater importance on provenance and quality and in particular over three quarters of the Welsh (79%)* claim that food quality is of such high importance now that it influences where they choose to eat out. It’s with this in mind that the stand’s creative was developed.

Visitors to the stand will find a variety of different activities to take them right back to the start of the McDonald’s supply chain and exemplify the quality of its ingredients, including:

• Interactive question and answer units for families to test their knowledge on

• Representatives from the beef, milk, egg and potato supply chains, who are behind the sourcing of quality ingredients, to answer questions

• And a McDonald’s quiz for kids of any age to take part in and enjoy a free McDonald’s fruit bag afterwards to keep them going

Commenting on the activity, Brian Mullens, McDonald’s Senior Vice President states: ""McDonald’s is a proud to be a major supporter of British agriculture and last year purchased 16.6 million litres of semi-skimmed organic milk, locally sourced from British farmers. In addition, throughout 2009 McDonald’s used 35,000 tonnes of British and Irish beef for our world famous beef patties, 91 million free-range eggs from the UK, and over 181,000 tonnes of British potatoes."

McDonald’s is committed to supporting British farmers while providing customers with quality products which are value for money"

The Royal Welsh Show will be taking place at the Royal Welsh Showground, Llanelwedd, Builth Wells, between the 19th and 22nd of July and people can find new interactive stand in Avenue D on stand number 314.