Milk Link extends reach with Waitrose

...mini Moo and Moo Organic to be available in 150 Waitrose stores nationwide...

Milk Link, one of the UK's leading dairy co-operatives, has secured further listings for its range of Moo dairy products with Waitrose. From October, Moo Organic and mini Moo flavoured milks will be available in 150 stores nationwide in addition to the Moo milk already listed. The move highlights the growing popularity of the co-op's own brand among retailers and consumers alike following recent listings of new Moo brand extensions with Sainsbury's, Morrisons and Tesco.

Launched this summer, mini Moo flavoured milks are aimed at busy parents who are committed to healthy eating for the whole family. They are made with semi-skimmed milk, contain no added sugar and are available in single 'grab and go' Tetra Prisma cartons or packs of three in a range of flavours and plain semi-skimmed milk.

Moo Organic, launched in response to substantial growth in the organic milk sector will be available in 1 litre Tetra Pak pack cartons in both skimmed and semi-skimmed varieties.

Alli Lucy, category marketing manager at Milk Link commented: "Moo is integral to Milk Link's long term strategy of adding value to our members' milk by developing new and innovative products that meet consumer demand. We are delighted to have secured further listings of our range of Moo products with Waitrose as the brand continues to grow from strength to strength. The convenience of Moo coupled with its nutritional benefits, have made it a real hit with busy health conscious consumers."