Milk Link has unveiled a new limited edition 500g Christmas pack of its award winning Tickler fabulous extra mature Cheddar. The new pack, ideal for a Christmas cheese board or additional guests over the festive period, has a RRP of £5.49 and will be sold nationwide in Waitrose from this week.
The new range addition builds on the success of the recently introduced 350g Tickler pack, and continued popularity of the 200g size pack. Sales of Tickler continue to build strongly with latest market data showing that the extra-mature Cheddar has 61.8% brand growth year-on-year (Kantar, to 31st October 2010).
The new limited edition Christmas pack will retain all Tickler’s distinctive features loved by consumers – its unique flavour profile which is sweet, tangy, strong and tasty, and characteristic wedge shape. The festive-themed packaging uses the same brown "non-woven" film which feels and looks like brown paper, which has aided stand-out for the 350g pack on shelf.
Hamish Renton, Milk Link’s Marketing Director commented, "We’re delighted to be launching this very special limited edition 500g pack of Tickler for families to enjoy over the Christmas period. It’s that much bigger than our usual pack sizes – so perfect for those people expecting a few extra house guests with discerning tastes!
"This also builds on the success of our recent advertising campaign for Tickler, and as Milk Link’s leading cheese brand we continue to put our full marketing power behind it to ensure that it continues to go from strength to strength."
In addition to the new limited edition 500g pack available in the majority of Waitrose stores over the Christmas period, consumers can also buy Ticker 350g in Waitrose, the Cooperative and Morrisons, and Tickler 200g in Budgens, Tesco, Waitrose, the Cooperative and Somerfield. It is also available on the deli in Morrisons, Sainsburys and Waitrose and on the menu in Greene King Pubs throughout the country.
Tickler is produced at the award winning Taw Valley Creamery in Devon and has been a hit in the premium quality branded Cheddar market since its launch in February 2007. Tickler is aimed at cheese lovers who are looking for some everyday indulgence and who are disappointed with the range of extra mature Cheddars available.
