National Milk Records expands International reach into China
National Milk Records Plc, the PLUS-quoted leading provider of livestock services, is actively looking to expand its international reach and utilise its world leading milk recording and farm management software in countries with developing dairy industries. NMR has been working on a number of collaborative projects which could see its premier software and expertise in the UK dairy sector utilised in China following Managing Director Andy Warne’s well received talk at the Sino-British International Conference of Cattle Farming and Animal Disease Prevention and Control (’the Conference’).
The Conference was convened to explore the potential business opportunities between the UK and China and to enhance China’s network for the innovation and commercialisation in the dairy and livestock sector as the government looks to improve the health of its population through the increased presence of dairy products and milk to its diet. Andy Warne was invited by the Royal Veterinary College to speak at the event to emphasise the importance of applying quality research to the dairy and livestock sectors which can increase milk production by up to 30% and improve milk traceability.
NMR’s technology provides an ideal solution to China’s concerns regarding quality and yield, providing the farmer with accurate and extensive information about the health and strength of the herd. Current yields in China average between 2,000 and 3,000 litres per cow per annum, although they aspire to yield approximately 6,000 litres. At present, a key barrier to milk production is the lack of summer grazing and the logistics of importing supplementary feed.
NMR Managing Director Andy Warne said, "Our premier software and extensive service plays a crucial role to farmers working within the dairy sector both on a domestic and international level. We believe that our technology has the capacity to provide effective solutions to concerns about quality and efficiency which affect those operating in the dairy sector and our expertise is certainly transferable to advancing dairy markets.
"The Conference has increased our presence in China as experts in farm management and we have embarked upon a number of projects and discussions in an effort to reach government targets. This is perfectly in line with our strategy to increase our geographic reach and demonstrate the importance of research and management in a sector where quality and research is vital."