New Holland Salesman of the Year

Ian Burton has won the New Holland Salesman of the Year 2004 and received his award at The Royal Smithfield Show from Paul Kelley, New Holland Business Director UK & ROI. Judged on a range of performance criteria, including exemplary customer service, Mr Burton prevailed against many strong candidates across the UK to win the coveted prize.

Mr Burton has covered the west coast of Cumbria for Lloyd Ltd for the past ten years, following on from his father’s previous 35 years of service for Lloyd Ltd in the same area.

“I am delighted and honoured, on behalf of myself and Lloyd Ltd as a whole. This award is recognition of the hard work put in by the entire company,” said Mr Burton, who will be promoted to Sales Manager in the New Year.

Mr Kelley echoed Mr Burton’s comments, stating “New Holland’s dealer network has never been stronger and it is always a pleasure to reward the efforts of those who promote and support the brand. Salesmen like Ian have great product knowledge, understand their customers’ needs and are able to clearly explain how New Holland products will provide good, cost effective solutions to their business needs.”

Left to right: Dick Spencer (New Holland Commercial Manager CBU North), Paul Kelley (New Holland Business Director UK & ROI), Ian Burton (Lloyd Ltd), Barry Lloyd (Dealer Principal and Owner, Lloyd Ltd) and Nigel Fawdry (New Holland Sales Area Manager CBU North)New Holland continues to expand and improve the features of models across the range to ensure that its customers have the latest technology to make their lives easier, more convenient and more productive. Smithfield is an ideal opportunity to showcase these innovative features and the benefits they bring.