NFU Cymru Hopes Advert Improves Welsh Lamb Price

Hybu Cig Cymru – Meat Promotion Wales' (HCC) decision to fund extra marketing activity for Welsh Lamb has been warmly welcomed by NFU Cymru. HCC will be using financial reserves to fund a TV advertising campaign for Welsh Lamb in July.

NFU Cymru President Dai Davies said, "As a Union, we have repeatedly warned in recent weeks that the current low lamb price is unsustainable. The price of finished lamb would need to increase by around 62p/kg to leave a lamb finisher with a meaningful profit.

"HCC's decision to step-up efforts to market Welsh lamb to consumers through a TV advertising campaign is most welcome. Making the public aware of the benefits of using Welsh lamb in favour of imported produce is an important step in ensuring that there is an upturn in prices.

"Retailers must not to turn their backs on home-reared lamb in favour of cheaper imports, and farmers need the correct market signals and the confidence to continue production."