The Christmas period is the "perfect time" for the Scottish public to buy and support local, which in turn backs farmers and crofters.
This festive season, NFU Scotland is asking the public to support farmers and crofters – many of whom will even be working on Christmas day – and buy local.
Farmers and crofters work year-round to provide the world-renowned Scottish produce which it is famous for.
Not only does buying local cut down on food miles, but consumers can be rest assured that farmers get the full return they deserve for the food they produce, NFU Scotland says.
The public are also guaranteed high quality, with full traceability back to the farm, knowing that the food they are tucking into with family on Christmas day is of the finest quality. the union explains.
Even simply visiting a local farmer’s market, a local farm shop or going directly to the farmer ensures the meat and vegetables bought are "produced to the highest of standards".
NFU Scotland President, Andrew McCornick said: “Our thousands of farmers and crofters work day in and day out to provide the fine Scottish produce many will enjoy over the festive period.
“At a time of year when farmers and crofters are working hard to ensure you have food on your plate on Christmas Day, what better way to support them than to buy fresh, Scottish produce.
“Many continue to feed the beasts, milk the cows, and work on the farm during Christmas Day, and we’d ask consumers to show appreciation by making sure their festivities are as Scottish and local as possible.”
He added: “This Christmas, I ask you to support your local farmers and crofters – that may be as simple as buying your brussels sprouts from the local shop or it could be buying your turkey or beef directly from the farmer.
“A little can go a long way and helps to enable farmers to feed you every day of the year,” Mr McCornick said.