Northern Ireland-Meat Push into France.

French Meat Exports Sought

European sales executives from six local beef and lamb processors are now following up new business leads in France made during an Invest Northern Ireland organised visit to Belfast by top retail and foodservice buyers from Paris during the week. The value of Sterling against the Euro has given Northern Ireland companies a much sharper competitive edge, according to Maynard Mawhinney, Invest NI’s Food director. "As well as quality, innovation and, of course, the total traceability of our beef and lamb, the buyers were quick to spot that the current value of sterling makes Northern Ireland meat exceptionally good value," he said.