Nutritionally-complete powder launches on UK market

A brand new powdered food is launching on the UK market, offering a complete nutritional solution without the need to buy, prepare and consume actual food products. The powder is made from a blend of protein, carbs and fats alongside a specific vitamin blend which provides 100% of the government’s recommended daily intake, removing the need to eat food.

Promising to make health conscious Britons lives far more convenient, the simplicity of the powder means there is no need to spend time shopping, preparing and cooking food; taking less than two minutes to mix an entire day’s worth of nutrition.

Included in the recipe for Huel are real food powders designed to deliver the required nutritional recommendations; rice and peas for protein, oats for carbohydrates and flaxseed, sunflower and coconut for fat, along with a vitamin blend to balance the powder completely. With producers keen to ensure the product can be consumed by anybody, Huel contains no dairy, animal products, soy, eggs or added sugar, and has a shelf life of over a year.

Promising that there will be no need to count calories, the powder is a complete diet in itself. Huel is also comparatively friendly to the bank balance; costing less than £6.50 per day, or the equivalent of a £45 weekly shop.

Julian Hearn, Founder of Huel, commented:

“This product has been a long time in the making; it seems that it wasn’t so long ago that we could only imagine a world where we’d be able to consume everything our bodies needed without having our time taken up by planning and preparing meals – not to mention the washing up afterwards! This is now a reality for British consumers and we are excited to see how Huel changes the face of health for customers. Not only does the powdered food alternative free up the time and money traditionally spent on food for so many people here in the UK, it does so without compromising quality or nutritional value.”

He continued:

“At every stage of the development process, our priority has been to keep the product as clean, true to life and as wholesome as possible. We have achieved our goal of delivering a balanced and healthy diet with 100% of the recommended nutritional value, without a lettuce leaf in sight! This is a real revelation for busy people wanting to keep their diet in check or simply want a fuss-free way to fuel their bodies.”