Pink bale breast cancer campaign set to return this year

A campaign which has seen hundreds of silage bales wrapped in bright pink film to show solidarity with breast cancer research is being re-launched for 2017.

Money from the sales of each roll have raised more than £36,000 since it was first launched in 2015.

"This latest fantastic result highlights the generosity of the farming community and those connected with it," said Jackie Bradley, product manager for Volac, the company that has organised the initiative and supplies the film, she said she had high hopes for 2017.

"Silage bales made from grass and other crops for feeding to livestock are wrapped in film to preserve them – so rather than the usual green or black film, why not another colour?

"The great thing about pink is that it is so eye-catching in fields, so it helps to raise awareness of this fantastic cause."

Breast Cancer Now community engagement officer Lorna Thomas said the support from the farming community had been 'wonderful'.

"We hope the pink silage wraps will continue to be a big success in 2017 and raise much needed funds for breast cancer research, whilst also looking great in fields across the country," she said.

"We are powering research that is finding new ways to prevent, detect and treat breast cancer until the day when we stop it, once and for all. And with supporters like Volac by our side we can make it happen faster."