Rupert Grint, star of the Harry Potter film franchise, and Ryan Reynolds, the man behind the mask in new super hero film Green Lantern, have been unveiled as the new faces of the ’make mine Milk’ campaign.
Each actor has had their upper lip adorned with the iconic ’milk tash’, and can be seen on thousands of bus sides and posters across England, Scotland and Wales as of today [9 May].
Rupert and Ryan are the latest in a series of high profile personalities to back the multi-million-pound campaign. They are in good company, following in the footsteps of Gordon Ramsay and Pixie Lott, R&B singer Usher, F1 racing driver Jenson Button, supermodel Elle Macpherson, the stars of The A-Team movie, TV presenter Tess Daly and pop band The Wanted.
Rupert is particularly pleased to be backing the ’make mine Milk’ campaign. With such a hectic schedule and a host of film roles on the horizon, he cited the ’white stuff’ as a key part in finding a balance between a hectic and healthy lifestyle. He said:
’I come from a big family and my mum always made sure we had lots of milk to drink as kids. It’s low in fat, refreshing and good for you, and really tasty too. Nowadays I still have milk with cereal for breakfast and always try to pick up a milky cappuccino when I’m on set or on a photo shoot ’ it’s important to get your daily dose of milk.’
The 22-year-old got right into the spirit of the ’make mine Milk’ campaign by taking on the ’make mine Milk’ challenge, a competition in which celebrities try to gulp down a pint of low fat milk as quickly as possible. Rupert scored a very respectable 20 seconds.
Hollywood actor Ryan Reynolds was also thrilled to get on board with the ’make mine Milk’ campaign. With his new movie Green Lantern also involved with the American ’Got Milk?’ campaign, it represents the first international partnership between the two brands.
Sandy Wilkie, Chairman of the Milk Marketing Forum, is excited at the prospect of teaming up with such world renowned actors. He said:
’To have Rupert and Ryan on board is fantastic. They’re young, healthy and are the perfect people to highlight the benefits of consuming milk. Rupert is obviously getting ready for the next chapter of his career and Ryan has landed a major role in Green Lantern. To say we’re excited about this burst of ’make mine Milk’ activity is an understatement.’
After a successful first year of the campaign, ’make mine Milk’ is hoping Rupert and Ryan will help to revive the nation’s love for milk further still, reminding people of its natural goodness ’ most milk varieties contain less than 2% fat, and as it is nutrient-dense, low fat milk is also extremely healthy.
The campaign was created by the Milk Marketing Forum, which is a consortium of leading dairy companies comprised of Arla Foods UK, Dairy Crest Limited, First Milk, Milk Link and Robert Wiseman Dairies, with support provided by Dairy UK and The Dairy Council. Of the ’7.5m spend, a third comes from European Commission funding.
