Seed supplier celebrates 60 years experience

Established in 1950, and now in its 60th year, Nickerson Seed Specialists - now rebranded as Nickerson Direct - is a technically-based company which holds a unique place in the farming industry. While other businesses increasingly sell to farmers by ’phone or via the internet, Nickerson Direct’s team of highly- experienced seed specialists and agents throughout the UK provide farmers with unrivalled local knowledge. With a combined experience of more than 250 years, they are trained in all aspects of agriculture and seed production, provide growers with specialist on-farm advice tailored to individual situations and supply the best-quality seed available.

Alastair Moore, Director of Sales, commented: "Farming profitably increasingly demands the very best inputs to achieve high outputs and farmers who consistently achieve good results recognise the value of investing in quality seeds. Nickerson Direct customers can be assured that they are purchasing products which will deliver consistent, high performance and a key part of the service which we offer to farmers is agronomy advice, helping them to select the best varieties for particular situations and providing guidance to ensure that they maximise crop performance and financial returns."

Being part of Group Limagrain, the largest seed company in the European Union, means that Nickerson Direct is uniquely positioned to offer farmers the full advantages of its parent company’s huge resources and investment in research and development. Its product range includes Original Cereal, Pulse and oilseeds, Circle Ley grass mixtures, LG maize, and Foundation potatoes, together with non- seed products such as plant nutrition and grain storage treatments.

Original cereal seed is produced from seed stocks which are selected for high germination and vigour to maximise their genetic potential, then coated with advanced Seed Film Coating technology which ensures that treatments are applied accurately, thus enhancing germination and vigour. SFC technology also improves seed flow, allowing more accurate drilling, the correct plant population and even establishment, while a Growth Promoting Agent (GPA) enhances crop establishment and yields.

Nickerson Direct’s wide range of maize varieties come from the enormously successful Limagrain Genetics (LG) programmes in Europe and are selected specifically in the largest trialling and selection programme in the UK for optimum performance under UK conditions.