Singapore-Supermarkets booming.

SINGAPORE- SUPERMARKETS PRICE BOOM IN MEAT.

It has been a year since the Agri-Food and Veterinary Authority launched its "Choose Frozen Meat" campaign, and supermarkets are reporting soaring sales.

Supermarket chain NTUC FairPrice said sales of frozen meat increased more than six times over the past year..

Meanwhile, Giant, Cold Storage and Shop N Save supermarkets have seen a 50 per cent increase in sales.

The supermarkets said sales of fresh meat have remained stable.

At FairPrice, certain frozen meat items are as much as 50 per cent cheaper than fresh chilled meat.

The chain said it has expanded its varieties of frozen meat by at least 20 per cent over the past two years.

It imports frozen meat and seafood from countries like Denmark, Finland, US, Brazil and Argentina.