Turkey Marketing must be more effective

’It is time we championed what we produce and we have to market our end products more effectively. Our poultry products are reared on traditional local farms, where achieving high levels of animal health and welfare standards is extremely important to us as Welsh producers,’ said Tony Burgess, NFU Cymru Poultry Board Chairman at the recent Turkey Marketing Meeting.

NFU Cymru held its annual turkey marketing meeting near St Clears, where producers from throughout across south Wales turned out to hear how to price their produce this year given the extremely volatile feed prices experienced by the sector.

Welsh turkey producers who want their birds to stand out from the crowd this festive season can now order luxurious packaging online. The packaging has been created to help promote locally-reared, quality Welsh turkeys available from producers listed on the popular website UK Turkeys, where shoppers can find a bird simply by typing in their postcode.

Mr Burgess said, ’It is important to have good presentation. The packaging range available includes small and large boxes, carcass and carrier bags, leg tags, posters, stickers and a lifestyle booklet.

’As Christmas approaches, I really encourage the general public to buy Welsh turkeys from local farms to support producers throughout the whole of Wales.’