United States-Hereford cattle.

UNITED STATES-CERTIFIED HEREFORD BEEF NEW BRAND LABEL.

Certified Hereford Beef ( CHB ), LLC, a wholly owned subsidiary of the American Hereford Association, was developed with a goal and vision to answer consumer demand by producing a consistent and great tasting beef product that would also drive the marketplace for Hereford and Hereford influenced cattle. CHB accomplishes this by building strong working relationships with professionals at each step throughout the beef industry, while also providing an integrated program proven to answer the needs of retail and foodservice customers.

Certified Hereford Beef®’s approach is a true pasture to plate program. CHB , LLC works directly with seedstock producers in order to improve overall Hereford genetics and cattle efficiency through the American Hereford Association. CHB also works directly with commercial growers to ensure a consistently high quality cattle supply and builds crucial partnerships with feeders and packers that will add value and quality to the end product. CHB ensures greater demand for Certified Hereford Beef® by strategic marketing, promotions, and education with customers’ grocery stores and restaurants. With the strong emphasis in building working relationships on all levels of the cattle supply chain, Certified Hereford Beef®’s success has quickly propelled the breed and the product to a new level.