United States-KFC Worlds largest poultry retailers.

UNITED STATES-KFC.

When Colonel Harland Sanders stopped by one of his Kentucky Fried Chicken locations during thousands of restaurant visits, his employees knew he’d spend a lot of time in their kitchens. Because while the Colonel was world-famous as the spokesman for KFC, he was first and foremost a cook. Sixty-five years after the Colonel invented the Original Recipe(R), if you visit a restaurant that bears his likeness, you’ll still find a cook in the kitchen preparing fresh KFC Original Recipe chicken on the bone.

To preserve the Colonel’s legacy and strict standards of buying and freshly preparing chicken, KFC employs a dedicated, trained cook in each of the kitchens of the chain’s 5,300-plus restaurants nationwide. And while that "fresh" news is a point of differentiation between KFC and many of its competitors, today there is even more news coming from the KFC kitchen: the company has completed its menu makeover and all KFC menu items contain zero grams trans fat per serving.

"KFC has always had a cook in every kitchen serving up KFC Original Recipe chicken on the bone that is delivered and cooked fresh," said Doug Hasselo, chief food innovation officer for KFC. "Our new ad campaign reminds America of our commitment to preparing finger-lickin’ good meals for the whole family. And now our entire menu is zero grams trans fat per serving."

Fresh New Ads Focus on Fresh Original Recipe Chicken on the Bone, Hand Preparation

The new ads showcasing the "Fresh Tastes Best" campaign focus on the brand’s fresh Original Recipe chicken on the bone prepared by a trained cook in every KFC restaurant. While most people know the signature taste of the Colonel’s Original Recipe, not everyone knows that KFC restaurants receive shipments of fresh chicken on the bone throughout the week. The highly trained cooks then hand-bread the chicken using the secret blend of herbs and spices before placing it in the pressure cooker. It’s the same recipe and process perfected by the Colonel himself.

"As a KFC cook for nearly 18 years, I’ve continued the Colonel’s tradition of serving my customers KFC Original Recipe chicken on the bone that is delivered and prepared fresh," said cook Tiffany Bakken at the Fort Dodge, Iowa KFC. "While other chains say they make fresh meals, I’ve experienced firsthand that KFC maintains the highest standards by serving fresh KFC Original Recipe chicken on the bone prepared by a trained cook in our restaurants across the country."