United States-New meat lines.

UNITED STATES-NEW MEAT LINES.

Sara Lee Deli has launched four new premium lower sodium sliced-to-order deli meats, with flavors including Oven Roasted Turkey Breast, Honey Ham, Oven Roasted Chicken Breast and Roast Beef. Due in stores in spring 2009, the company says that the Sara Lee Lower Sodium deli line promises the great flavor traditionally expected from Sara Lee Deli without compromising taste, a key attribute as people look to make nutritious decisions at the deli counter.

"Our customers have told us they aren’t willing to sacrifice taste when it comes to buying lower sodium foods, which is why our new deli varieties offer the best of both worlds," said Jonathan Drake, vice president, Sara Lee Deli. "When selecting the Sara Lee sliced-to-order lower sodium deli meats, an individual can create a great-tasting, tailor made, gourmet-style sandwich at home that’s delicious and nutritious. In addition, the behind-the-deli counter option can be more affordable given consumers only buy what they need, when they need it."

Sara Lee Lower Sodium deli meats are significantly lower in sodium than their counterpart non-reduced sodium meats based on USDA data:

* Oven Roasted Turkey Breast – 40 percent less sodium than USDA data for oven roasted turkey breast

* Honey Ham, Water Added – 36 percent less sodium than USDA data for ham, water added

* Oven Roasted Chicken Breast – 42 percent less sodium than USDA data for oven roasted chicken breast

* Roast Beef – 41 percent less sodium than USDA data for roast beef