United States-Sirloin Steak.

UNITED STATES-PORTERHOUSE STEAK IN A BUN.

Quick-service restaurant chain Jack in the Box on Wednesday announced several strategies to reinvent its brand, including the introduction of Mini Sirloin Burgers.

The burgers, set to debut later this month, will come in three-packs and feature all-sirloin patties topped with American cheese, grilled onions and ketchup served on Hawaiian sweet roll-style buns.

Jack in the Box also is launching a new Web site this month, redesigning the interior and exterior of its restaurants and introducing a new logo.

San Diego-based Jack in the Box has more than 2,100 restaurants in 18 states.