Waitrose has long been commended for its support of British agriculture and its buy-British policy.
Derek Bond, Waitrose events manager, said: "Waitrose is committed to long-term relationships with its dedicated farmer suppliers - some of whom we have been working with for over 30 years."
Waitrose insists communication is the key to achieve the best end product.
Farmers supplying Waitrose work in partnership with them, to provide the consistency of quality, and the type of product, Waitrose customers want to buy.
"Our buyers encourage communication between breeders, farmers, processors and buyers," he continues. "This means everyone understands the requirements of each other, attitudes, pressures and different markets.
Most importantly, we all understand the costs involved in production from farm to fork No part of this chain is isolated. We all work together to achieve the best, consistent quality."
Through building excellent relationships, encouraging regular communication and providing feedback, Waitrose can ensure a secure supply-base who understands their needs to best provide a consistently high quality product that their customers can buy with confidence.
