Wyke Farms reach £70 million in retail sales

Industry challenger brand Wyke Farms achieve the highest retail sales figure the company has ever seen

January 25th 2010: Wyke Farms, the UK’s largest independent cheese producer and milk processor, have released new data from TNS confirming retail sales from December ’08 – December ’09 reached 70 million, the highest figure the company has ever achieved. Indicative of the company’s fast growth strategy and position as strongest challenger brand within the category, this figure represents a benchmark for Wyke Farms who intend to go even further in 2010.

Despite the tough trading environment during 2009 Wyke Farms achieved a significant increase in sales during the year and attribute much of their success to smarter above the line promotional activity and a strong sampling program. Substantial investment into brand awareness took place during 2009 when Wyke Farms increased high impact print and broadcast advertising campaigns. The company also reached over 3 million members of the public on their sampling tours.

Richard Clothier, third generation family member & Managing Director, is planning further activity this year, "2009 presented us all with some unprecedented challenges, it’s exactly that type of environment where entrepreneurial thinking and a genuine passion for what you do shines through. We are planning extra investment into brand awareness during 2010 with targeted print and broadcast advertising campaigns, using TV and national food titles, to inspire confidence with our suppliers, customers and consumers."

Wyke Farms, known for their unique provenance and the superior quality of their products, have maintained the art of traditional cheese making on their Somerset farm where the Clothier family have been making cheddar to Ivy Clothier’s same original secret recipe since 1902. Staying loyal to the families’ heritage and approach to farming has given Wyke Farms a unique ability to produce a wide variety of traditional, real farmhouse cheddars.

The 100 years of tradition at Wyke Farms are now matched by over 100 trophies, awards and prizes won by the company at national cheese shows. From an original 3000 plus, Wyke Farms is now one of less that 20 farmhouse cheese makers remaining in the West Country and today its mild, mature, extra mature and vintage cheddars are sold throughout Europe in over 25,000 retailers.

Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Sainsbury’s, Somerfield, Tesco and Waitrose