A group of farmers have travelled from Somerset to London to campaign to make the Yeo Valley rap a challenger to the number one single slot.
Since the debut of the Yeo Valley ’rapping farmers’ advert during The X Factor, the rap has become a sensation. After hundreds of Facebook and Twitter supporters demanded it be released as a single, so far the track has charted at number 17 in the UK R&B charts and at number 42 in the overall iTunes chart.
Farmers from the real-life Yeo Valley farm made the journey to London to deliver the track in a Massey Ferguson tractor (as seen in the ad), to a host of radio stations and then perform and sample their products in London’s Leicester Square.
Jamie Gomersall, one of the actors from the Yeo Valley ad, has also leant his support to the campaign.
The advert has created such a stir that even BBC Radio 1 DJ and new music champion, Zane Lowe, leant his support with a tweet stating: "Must be intimidating for the X Factor finalists to have to compete with the infinitely better Yeo Valley crew each week".
A spokesperson from Yeo Valley said: ’We’ve been overwhelmed by the response to the advert and demand for us to release the track as a single. Our farmers and fans wanted to bring a bit of the Somerset to the big smoke, and with lyrics such as "Rollin’ in my Massey on a summer’s day" and "big up your chest represent the West", what better way than to bring a tractor to the capital.’
The 2 minute track costs 79p from iTunes (the minimum price required to cover royalties to the artists involved). Yeo Valley will make no profit from its release.
