A-Plan Rural Insurance have set up a Rural Community blog as part of their work on social media to contribute to farmers' efforts in showcasing British farming.
The blog invites farmers to give their experiences in the industry, sharing their contributions to over 120,000 followers on Instagram.
Bridging the gap between farm and the consumer is something that lots of farmers are trying to do in an effort to help more people understand the reality of what goes into producing their food.
Since starting the blog, A-Plan Rural have worked with a great variety of farmers from differing backgrounds and locations all over the UK.
They previously spoke with Millie, a sheep farmer based in Kent, who used to work in the public services but is now a shepherdess. She was featured in the blog.
Sophie Mitchell-Smith, a cattle hoof trimmer based around Manchester who works with her father, starred in it recently.
The latest blogs included Rhi Pinches, a suckler beef and sheep farmer based in the Shropshire Hills, who works with her father on their family farm, and Shirley McNiven, who runs a sheep and cattle farm in Aberdeenshire.
Now in A-Plan Rural's latest, they spoke with Matt, a sheep farmer based in England, who runs his own flock of 50 ewes over 100 acres whilst also contracting for local farmers.
He’s a 4th generation farmer, who took the decision to start his own farm from scratch with his wife.
They asked Matt some questions around his journey in farming, his life as a shepherd, and the challenges he faces with the rising costs, climate change and food security.
Read the full blog here.
