Potato packers and processors can drive the sector forward by providing greater levels of information on crop quality to growers, a new report states.
Following a series of meetings with the industry, the National Farmers' Union report highlights the desire among growers for more information which can allow them, and the whole industry, to become more competitive and productive.
The NFU highlighted earlier this year the need for greater clarity and transparency in the industry, after growers reported significant payment deductions with little or no explanation.
The farming union wrote to processors and packers calling for transparency in the supply chain, with some growers experiencing penalties of up to 30%.
Long-term harm
It said the current situation could cause long-term harm to the sector, and that growers need more information on the issues that were resulting in deductions so they can make changes and minimise penalty costs.
NFU potato forum chairman Alex Godfrey explained: “In order for all parts of the industry to become more efficient, competitive and profitable, growers need to know where they can improve their crop.
“It has been clear for some time that a system for doing that did not exist widely across the sector.
“To enable the industry to move forward, processors and packers should share as much accurate detail on crop quality as possible with growers. In the long run this will help the whole of the potato industry benefit.”
Improving communication
One packer has already committed to introducing a report for growers that sets out the levels of deductions on a load-by-load basis for the 2017/8 season.
The NFU said this was "encouraging", and demonstrated a "willingness to improve communications".
Mr Godfrey added: “Of course, there is work for growers too. We found from our discussions that a closer relationship with your customer is absolutely key, and most packers and processors would like to see growers visit their facilities more often. Building that relationship can allow you to feel comfortable sharing any concerns.
“Crucially, if a grower isn’t getting the information they need to improve their business, they should ask for it.
“The NFU is grateful for the co-operation that packers and processors have already shown and it is vital that this continues as we move onto the next stage of increasing transparency.”
