Growers have achieved a record daffodil harvest which has produced 56 million individual flowers despite the recent severe weather.
Named the nation’s fourth-favourite flower, British daffodils have survived snow, battled breezes and fought-off frost.
The record harvest will see an 11 percent uplift in blooms expected to go on sale in Asda compared to 2017.
Daffodil grower Colin Martin comments: “With the unseasonable snow flurry we’ve had recently, we’ve had to take extra special care of our daffodils to ensure the best quality flowers are going onto shelves.
“Throughout the recent weeks of wild weather, we’ve worked on a rigorous growing and harvest programme to protect the petals from the elements as best we can, making sure quality daffodils are used for all our bouquets.”
British flower growers have been told that they need to connect the public with seasonal British flowers in the same way they have connected with local food to strengthen their sector.
One of the country’s leading event florists, Simon Lycett, has told the NFU's Backing British Blooms workshop, that growers and the industry should start work on an action plan to achieve improved provenance labelling of cut flowers.
The NFU, in its Backing British Blooms report, is calling for improved provenance labelling in retailers and florists to enable the public to greater recognise which flowers are home-grown.
NFU President Minette Batters said it is "so important" that the public are aware of which flowers are grown in Britain.
