Social media users have reacted in disbelief to one person's claim that the use of the Union Jack to emphasise home-grown produce in a supermarket is "jinjoism".
Aldi uses the British flag in some of its stores to emphasise home-grown produce, with the words "Championing Great British Quality" displayed on it.
But one user took to Twitter to scold the retailer, saying such use of the flag accounts to "jinjoism", which means extreme, often aggressive, patriotism.
Dear @AldiUK, I dislike buying vegetables covered in Union Jack flags, at Aldi and elsewhere. Now you have chosen to cover your Fawdon store with the British flag everywhere. This isn't patriotism. It's jingoism. Look at Chemnitz to see where nationalism leads us. #ne4eu pic.twitter.com/S4KpuhQErk
— Fight Brexit #FBPE (@fightbrexit) September 3, 2018
He said: "I dislike buying vegetables covered in Union Jack flags, at Aldi and elsewhere.
"Now you have chosen to cover your Fawdon store with the British flag everywhere. This isn't patriotism. It's jingoism."
Other users were quick to criticise the post, who highlighted that supporting British-made products, aswell as supporting British farmers and domestic food production, is the right thing to do.
Well done Aldi ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
— Carol Allman (@allman1951) September 4, 2018
Dear @AldiUK I like seeing our flag so please keep using it. My car’s whole roof is the Union flag and I’m happy if it upsets the flakes. If it’s British, be proud of it ??
— Mini Maiden (@MinxGenie) September 4, 2018
I am loving the tidal wave of support in the UK by shoppers, retailers & UK Manufacturers. Buying British supports & grows home brands & creates jobs & security, local & national economic growth. Frankly if you don't like it I'm happy to give you a lift the the airport.
— Phil (@Blackbirds1632) September 4, 2018
@AldiUK
— R3953L (@R3953L) September 4, 2018
Thank you for using the Union flag in your stores and for supporting British farmers and food producers, please do not change due to ridiculous rhetoric from certain quarters.
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Where is the negative? Isn’t it just fantastic that a top German retailer is recognising and championing the quality of British food manufacturers. Well done @AldiUK
— Brand Yorkshire (@brandyorkshire) September 5, 2018
Thank you! This thread has amused me for a good few minutes. I cannot believe that a British citizen would have so much of a problem with a flag, it’s there to show their support & pride of our nations own produce.
— ?? ???????????? ?? (@rachelragen) September 4, 2018
A Defra survey released last year shows the public's overwhelming support for British food and farmers, with 77% agreeing that it is important to support farmers.
