Branston announces British Potato 2007 sponsorship deal

Branston Ltd has announced that it is to be the main sponsor of the potato industry's premier event – British Potato 2007.

As well as financially supporting BP2007, Branston intends to use the occasion to showcase a range of new products and to entertain current and potential growers on its stand.

"As a major player in the potato industry and committed supporters of the British Potato Council we were keen to demonstrate our position in the market. What better way to do this than by sponsoring the industry's largest and most important event?" says Branston's Managing Director, Graeme Beattie. "BP2007 will build upon the successes of the 2005 and 2003 events. As the single largest dedicated potato event it is of obvious importance to the industry and gives everyone involved in growing, handling, processing and retailing a chance to come together and share their views. We're very much looking forward to it."

Branston's support has been warmly received by the British Potato Council: "Branston's sponsorship of BP2007 is fantastic news and means a great deal to the event and to the British Potato Council," says David Walker, Chairman of the British Potato Council. "The fact that major companies from the industry are drawn to BP2007 is key to its success. So we're delighted that not only has Branston committed to attend the event once again but has offered to help fund it. We're confident that this year's event will be the biggest and best yet."

BP2007 takes place over 28th and 29th November at the Yorkshire Event Centre, Harrogate. Over 6,000 visitors are expected, along with 200 exhibitors.