New Farm Crops Press Briefing Invitation‏

There is little doubt that spring malting barley looks a financially attractive crop to farmers at present.

But how sustainable is this buoyancy?

Also, how might factors which are taking place domestically and globally influence this – at least in the short and medium term?

Bringing together expert analysis from a Retail and Malting Barley Director for a leading grain trading company; a Commercial Director for one of the UK's leading maltsters, and a leading malting barley breeder, the briefing aims to:

• Provide UK growers with an up-to-date insight into the domestic and global factors likely to influence supply and demand (and price) of spring malting barley for brewing for harvest 2008 and the next few years – in order to help make informed decisions about cropping and variety choice

• Provide a forum for the C2 (farmer) launch of a new pan European candidate spring malting barley variety, Quench

Your speakers will include Stuart Shand of Gleadell Agriculture Ltd, Adrian Dyter of Greencore Malt, and Robert Hiles of New Farm Crops (Syngenta Seeds).

The briefing will explore:

• The current market

An overview of UK and export markets – including projections for global beer consumption

• How sustainable is this buoyancy?

Assessments of domestic and global factors likely to influence the UK malting barley market

• Can UK growers make the most of the opportunities ahead?

Recent UK track record of meeting domestic and export opportunities, and how well equipped are we to continue to do this?

• The farmer (C2 seed) launch of new variety Quench

Including future outlook and European progress since its C1 seed launch last year