Trade and marketing focus for AHDB Beef & Lamb seminar

Questions over beef and lamb in a post brexit Britain will be addressed
Questions over beef and lamb in a post brexit Britain will be addressed

Opportunities for beef and lamb in a post-Brexit landscape will be addressed at the 2016 AHDB Beef & Lamb Stakeholder Seminar, which will take place in Stratford-upon-Avon, Warwickshire, on 8 December.

Headline speakers will include Paul Clayton from the US Meat Export Federation (USMEF), discussing the opportunities for UK beef and lamb on the American market, and David Wagstaff from Noble Foods, who will focus on the importance of innovation and creating a successful brand.

In addition, Gwyn Jones, chair of Responsible Use of Medicines in Agriculture (RUMA, will speak about the challenges presented by anti-microbial resistance (AMR).

There will be presentations from AHDB head of exports Peter Hardwick, looking at post-Brexit options for trade, and sector strategy director Laura Ryan, who will give an overview of the organisation’s strategic direction for the next three years.

In a departure from previous events, the seminar will be aimed at stakeholders and industry partners, and will be followed by a series of open meetings for levy payers which will take place around the country in early January.

AHDB Beef & Lamb sector strategy director Laura Ryan said: “The seminar is a great opportunity for those involved in the English beef and sheep supply chain to hear from some high-profile speakers who can offer valuable insights which will benefit their own organisations.

“It will also be a chance for attendees to be briefed on some of the headline priorities of AHDB Beef & Lamb’s new three-year strategy, which will be launched in early 2017.”